Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Cruise Lines are Emerging as Loyalty-Building Event Channels

Photo and video activation grows more fun for attendees and more flexible for marketers The ways to get involved are as diverse as the destinations themselves. Affluent adventurers can try out Pentax cameras among the glaciers in Alaska. American Express cardholders can get exclusive tickets to a food and wine cruise that sails from New...

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January 28, 2010

25 Tips for Keeping Event Staffers Happy and Motivated

25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is...

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January 28, 2010

Event Design on a Dime

Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget...

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January 28, 2010

Companies are not listening to their customers

A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. That’s surprising especially in this environment where feedback is more critical than ever in the quest to retain customers and attract new ones.

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