Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

5 Tips for Blogger-friendly Activation

As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit of word-of-mouth marketing they also grow savvier in their ability to block brand marketers that push too hard to get in their good graces. In July more than 1 100 women bloggers came together in San Francisco to attend the...

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January 28, 2010

Walmart Turns Its Sustainability Pledge Into Action

In 2005 Walmart ceo Lee Scott announced that the retail giant would be stepping up its environmental commitment to the tune of $500 million per year to increase fuel efficiency in the brand’s truck fleet reduce greenhouse gases and scale back energy consumption and solid waste at its U.S. stores and Sam’s Clubs. This September...

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January 28, 2010

Oracle Throws the Greenest OpenWorld Ever

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.Taking The Lead

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January 28, 2010

Green Machines

Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on your radar event marketers. Fresh ideas and high-tech energy savers that may someday turn street team energy into sustainable energy.Walking...

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January 28, 2010

In Search of the Next Big Thing Brands Head into Second Life

It has three million members its own self-sustaining economy and a world of untapped marketing opportunities. It’s the hottest thing many marketers aren’t talking about primarily because so many of them are scrambling to get a piece of it. If Second Life sounds more like fantasy than reality that’s because it is.

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