Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Bumbershoot: An Underground Fave Spawns Innovation

The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on at Bumbershoot—one of the nation’s largest arts and music festivals. In the shadow of the Space Needle sponsoring brands set up camp in an effort to grab a few minutes with finicky music lovers between performances by emerging artists and...

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January 28, 2010

Summer X Games Goes Family-Friendly

Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite how much the first-generation fan base has changed its attitude remains the same—rebellious. (How else to explain all the pierced...

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January 28, 2010

5 Tips for Blogger-friendly Activation

As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit of word-of-mouth marketing they also grow savvier in their ability to block brand marketers that push too hard to get in their good graces. In July more than 1 100 women bloggers came together in San Francisco to attend the...

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January 28, 2010

Walmart Turns Its Sustainability Pledge Into Action

In 2005 Walmart ceo Lee Scott announced that the retail giant would be stepping up its environmental commitment to the tune of $500 million per year to increase fuel efficiency in the brand’s truck fleet reduce greenhouse gases and scale back energy consumption and solid waste at its U.S. stores and Sam’s Clubs. This September...

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January 28, 2010

Oracle Throws the Greenest OpenWorld Ever

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.Taking The Lead

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