Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Experiential Potential – Hotels Compete by Leveraging Experiences

One thing hoteliers all agree on: Consumers’ needs are changing. They want rooms flush with outlets that cater to their tech gadgets they want top-notch in-room entertainment and they want premium creature comforts such as high-end pillows sheets and beds. To meet the needs of a more demanding traveler many hotel brands are revitalizing—rolling out...

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January 28, 2010

The Price Is Right: And Alltel Makes the Right Call

SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN  in 2006 Alltel  Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brand’s eighth contest—the My Circle Pick & Roll Challenge—kicked off earlier this year. To enter consumers logged on to social networking website fanu.com to play...

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January 28, 2010

Unconventional Wisdom

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.

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January 28, 2010

Bumbershoot: An Underground Fave Spawns Innovation

The independent spirit spawned nearly 20 years ago by Seattle’s grunge movement still lives on at Bumbershoot—one of the nation’s largest arts and music festivals. In the shadow of the Space Needle sponsoring brands set up camp in an effort to grab a few minutes with finicky music lovers between performances by emerging artists and...

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January 28, 2010

Summer X Games Goes Family-Friendly

Now in its 14th year the once scrappy and alternative sporting event driven solely by youth and counter culture is being populated by 30-somethings who have homes jobs and kids of their own. Yet despite how much the first-generation fan base has changed its attitude remains the same—rebellious. (How else to explain all the pierced...

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