Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Steal This Idea: State Farm

Even in a down economy Californians still love cruisin’ in their squeaky-clean cars. So to make connections in the local market State Farm offered drivers something special for their gas-guzzling babies—spa therapy. From July 7 through Aug. 3 two Los Angeles car washes were transformed into Zen-inspired red and white pagodas where drivers received free...

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January 28, 2010

Microsoft Opens Up Family Portrait Studios to Bond with Urban Moms

This April the Microsoft Windows brand for the first time turned to experiential marketing to give its Windows Live Photo Gallery and Windows Live Spaces photo sharing and social networking services a boost in awareness. From April 19 through May 11 residents and visitors to New York City’s Brooklyn Heights and San Francisco’s Pacific Heights...

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January 28, 2010

The Price Is Right: And Alltel Makes the Right Call

SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN  in 2006 Alltel  Wireless has executed nine My Circle-themed consumer sweepstakes programs and has given away more than $1 million in prize packages. The brand’s eighth contest—the My Circle Pick & Roll Challenge—kicked off earlier this year. To enter consumers logged on to social networking website fanu.com to play...

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January 28, 2010

Experiential Potential – Hotels Compete by Leveraging Experiences

One thing hoteliers all agree on: Consumers’ needs are changing. They want rooms flush with outlets that cater to their tech gadgets they want top-notch in-room entertainment and they want premium creature comforts such as high-end pillows sheets and beds. To meet the needs of a more demanding traveler many hotel brands are revitalizing—rolling out...

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January 28, 2010

Unconventional Wisdom

For most cubicle dwellers it’s merely a question of Apple or PC. But for IT decision-makers database administrators cios and those tasked with keeping their companies’ multi-million dollar information systems running as efficiently as their laptops the answer is often Oracle.

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