Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Don’t Mess With Texas

SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.

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January 28, 2010

More Efficient Mobile Tours

Mobile marketers are going green as quickly as they can retrofitting and updating their tours to reduce carbon footprints and utilize biodiesel and hybrid fuel technologies. But what about the mobile vehicles that still—for now anyway—use good old gasoline to criss-cross the country? UPS made news last year when it revealed that the brand’s delivery...

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January 28, 2010

Steal This Idea: Ben & Jerry’s

Ice cream brand Ben & Jerry’s kicked off a new joint partnership with the Lennon Estate and nonprofit organization Peace One Day by restaging the Bed-In For Peace event famously created 39 years ago by John Lennon and Yoko Ono. At the publicity event held at the Ben & Jerry’s Scoop Shop in New York...

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January 28, 2010

Teva Hits Vail for a Mountain Games Sponsorship Program

MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products making big announcements and getting face time with customers. But few take full advantage of all the ways a title sponsorship can carry their brand’s momentum throughout the rest of the year.

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