Author archive for Event Marketer

Author archive for Event Marketer

April 8, 2010

What The truck? Pretty Builds On The Road

Designing a mobile experience that transforms the inside of a truck into a museum or a science lab takes imagination, design expertise and an ability to dream outside of the box. It also requires collaboration between the designer, who has an idea in mind, and the fabricator, who knows how to build it. When it...

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January 28, 2010

Scion Goes Back to High School

Scion is targeting teens with a program that will have high school students creating marketing campaigns. The auto brand is offering students the chance to voice their opinion and showcase their business savvy by producing original marketing concepts they think will appeal to customers in their local area. Registered teams will compete this coming spring...

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January 28, 2010

Aromatherapy: How to Incorporate Scent into Experiential Marketing

How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five...

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