Author archive for Event Marketer
Experiential and COVID-19: A Virtual Panel Discussion
Join a distinguished group of brand-side marketers for a 90-minute virtual panel discussion about the COVID-19 pandemic’s impact on the event and experiential marketing industry. Learn how LinkedIn, Hilton, Verizon Media and McDonald’s: Quickly pivoted their event strategies, teams and approaches during the pandemic Hosted successful virtual event programs amid COVID-19 Are setting predictions (and making...
Industry Experts Forecast What’s Next for the ‘New Normal’
The events of 2021 are going to look a lot different than the events of early 2020. But how those shifts play out across the event landscape remains to be seen. Indeed, no one has a crystal ball in the COVID era, but in this special forecast series, we have compiled insights, ideas and predictions...
Five Ways to Tackle Some of Your Most Common Pain Points
When things are really complicated, as they certainly are now, sometimes a handy list can help turn something hard into something achievable. That is the idea for this special section dedicated to quick but insightful checklists from industry pros that break down and prioritize just the five things they recommend you do to tackle some...
Operation Comeback: Top Agency Vets Weigh in on Where the Industry is Going
There are fundamental changes coming to the event industry. Understatement of the year, right? But how this industry gets there is going to be very nuanced depending on a lot of factors ranging from how quickly the virus can be controlled (or at least, contained), to how comfortable attendees will ever be gathering in large...