Author archive for Anna Huddleston
CES 2024 Coverage: How Siemens Builds Stories into its Exhibits
Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024, where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our motto is that technology transforms the everyday for everyone,” says Stacey...
Q&A: 10 Minutes with Stacey Gromlich of Siemens
Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Her career began in journalism and eventually led to roles on both the agency and corporate sides of events. Today, she oversees more than 300 events annually for...
CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor
Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Walmart The retail giant made...
Partner Perspectives: Three Ideas to Cut Your Exhibit Costs
Rising costs continue to be the No. 1 challenge for brands in the industry as organizations and their partners navigate economic headwinds and disruptive market dynamics. The 2022 Material Handling and Labor Rates Survey by The Exhibitor Advocate association showed a continued rate increase, which for certain services and markets outpaced inflation by double digits. Anecdotal...