From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor
Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive…
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling…
Going Guerrilla at SXSW: Three Lessons from Shipt
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter…
HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere
Step aside, U2. The corporate event marketing world is ready to take the Las Vegas…
The Brief: Rainbow Hunting and Mountaintop Skincare
This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes,…
Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification
More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to…
Natural Products Expo West 2024: Five Booth Trends on Display
Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All…
Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet
You might compare Zac Kelley’s role as manager of convention services and third-party events for…
Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for…
~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology
The savviest brands at SXSW recognize that their activations need to be steeped in big,…