Lance Deploys Grassroots Fun and Facebook App
To promote its Toast-Chee Homepacks in cities where it sees potential for growth, sandwich cracker…
Kraft Promotes belVita Breakfast Biscuits
In one of the largest giveaways in Kraft Foods history, Kraft through May will distribute…
LEGO Unleashes 300 Brand Ambassadors
To support the launch of its HEROICA board game platform, LEGO this past October unleashed…
Sundance Channel HQ Offers Exclusives at Festival
Sundance Channel from January 20 to 27 rolled out its largest multimedia experience to date…
Ballast Nedam Energizes 4,000 Employees
It’s not easy to teach old dogs new tricks, but at 135-year-old construction company Ballast…
Grand Marnier ‘Lifts Spirits’ with On-Premise
Grand Marnier in February launched an on-premise sampling event and sweepstakes to raise awareness and…
Bentley Takes Drivers on a Winter Adventure
Throughout the month of February, luxury automaker Bentley Motors took over Kuusamo, in the province…
What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry if the rising sales figures…
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to…
EM Interview: Maryellen Zarakas-svp, Warner Bros.
Last fall, Warner Bros. paired up its animated Scooby-Doo character with Dog Whisperer Cesar Millan…