EMS 2012: Tweet it Like You Stole it
The 10th annual Event Marketing Summit is officially behind us now, and for those on-site…
EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers…
EMS 2012: Walmart Shares Evolving Strategies
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EMS 2012: Intel Rocks with Champagne and Dance-off
Intel didn’t just wow attendees at this year’s Event Marketing Summit once; it did it…
EMS 2012: Beer Me, Again
Men love beer more than women love chocolate, Lesya Lysyj, cmo at Heineken and closing…
EMS 2012: SAP’s Soothsayer
The second day of the Event Marketing Summit (May 1) opened up with a keynote…
EMS 2012: Nightlife With A Twist
Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award…
DuraZone Tour Offers Family-Friendly Activities
To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer…
Broadway Nails Sets Out To ‘imPRESS’
Broadway Nails is activating the second phase of a two-pronged tour on the streets and…
How to Stand Out on the Show Floor
It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade…