Youth Marketing: Nickelodeon Connects With Kids Through Interactives - Event Marketer

Youth Marketing: Nickelodeon Connects With Kids Through Interactives

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Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour that’s bringing the network’s green slime to 50 markets. The focus of the tour? Interactivity. Kids can take part in a variety of activities including Nickelodeon-themed karaoke an interactive stage show and a station where kids can create content to submit to Nickelodeon to potentially air on me:tv the network’s new user-generated programming block.
                                                                                           
“When we look at the events we’ve created… we’ve learned that kids want to be programmers and they want to interact with the content ” Frank Tanki Nick’s vp-brand marketing told Buzz.
 
The Slime Across America tour kicked off Feb. 26 in Orlando and will hit 20 markets before the Kids’ Choice Awards air on March 31. The second leg of the tour starts April 1. Agency: Oasis Seattle.

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