Year in Review: Event Marketer’s Top 10 Stories of 2017

Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017

Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017

You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us in the months ahead. From esports and festivals to VR and wearables, these are the stories that stuck. Now kick back, and enjoy our year in review.

 

10. EventTech 411: Wearable Smart Badges

As wearable technology continues to advance, a growing number of event marketers are leveraging the latest in beacon technology to turn standard conference badges into wearables that provide a more streamlined event experience… Read more

 

9. Adobe Bash: Inside the Industry’s Biggest After-Hours Event for Creatives

A flash of my lanyard and I entered the fold, proceeding down a pathway lined with purple-lit trees that led to colorful art installations, the sounds of music, the smell of food and a good dose of what Adobe is all about… Read more

 

8. Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car… Read more

 

7. No Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’

Kashi executed an activation at the Natural Products Expo West in March that event organizers ultimately dubbed the “anti-booth.” There were no brand ambassadors. No high-tech engagements. No samples (gasp)… Read more

 

6. Cover Story: How Adobe MAX Keeps the Creative Community Coming Back

Each year, graphic artists, web designers, photographers and filmmakers descend on Adobe MAX, the creativity conference produced by tech giant Adobe. They come from around the world looking to catch up on innovations… Read more

 

Adobe MAX_Bash1

Inspiring installations were featured at Adobe’s MAX Bash, an event that is part networking, part entertainment and a lot of fun.

 

5. CES 2017: Brands Battle for Mindshare at the World’s Largest Trade Show

If the booth experiences and technologies on display at CES are any indication of where engagement in the event industry is headed this year, we have one word for you: smart. Connected city environments, smarter robots and drones, and voice control everything dominated the floors… Read more

 

4. Coachella 2017 Roundup: Experiences in the Desert

It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting… Read more

 

3. Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events

Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event… Read more

 

2. Super Bowl LI: Our Roundup of Activations and Events

Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game… Read more

 

1. How Live Events and Sponsorships are Elevating the Booming Esports Industry

It’s one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community… Read more

 

How Intel Extreme Masters Continues to Drive the Evolution of the Esport Tournament

Intel Extreme Masters is the longest running esport tournament in the world, put on by ESL and Intel since 2006.

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