Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis Six Trends in Event Food to Implement in 2016 Failure to Launch: Everything We Learned From Hosting Two Unsuccessful Virtual Events Special Report: 2016 Ex Awards