Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Fab 50 2018: Recognizing the Industry’s Top Exhibit Builders EMS 2012: SAP’s Soothsayer Inside USG’s Internal Olympics Event Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty