Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.
Now: Wahl Meyer recently drove out of the Lexus parking lot and headed over to Chrysler where she will head up marketing efforts. Jim Farley previously vp-marketing at Toyota has now taken the wheel at Lexus. He brings us up to speed with the brand:
What’s new at Lexus these days?
We’ve increased the number of our engagement events dramatically over the past few years. Our goal is to elevate our customers’ experience with every event and we’ve been able to do that in some unique and engaging ways. We’ve reached into some new areas and are working closely with our dealer groups to ensure all of our events are strategically aligned and activated beyond our customers’ expectations.
We’ve developed some amazing partners like the USGA where Lexus is the first automotive sponsor in the association’s 112-year history.
What’s your biggest challenge going into 2008?
There are many opportunities to reach our customers and we need to identify which ones are really working for us and how we can execute them in a truly Lexus-like way. We always need to push the envelope far beyond car displays and look at how to use technology to help our customers get even more out of our events.