For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for 600 employees, partners and clients has been one of fall’s hottest tickets for industry insiders in the Greater Los Angeles Area. And with a queue of 100-plus costumed brand and agency partners lining up before the doors to this year’s event even opened, it’s safe to say 2017 was another one for the books.
“It’s pivotal to our business to have these relationships with our clients and [this event] has kind of become our signature,” says Aneessa Steilen, director-sales development at Vevo. “There’s a lot of demand in the market for an invite to this event. We’ve received so much praise from our clients that attend, and they communicate excitement for the years to come.”
The Oct. 26 spectacle operated under a carnival freak show theme that paid homage to the fourth season of the FX horror anthology “American Horror Story.” Held at the trendy Nightingale Plaza nightclub, the experience was rich with spooky elements including a custom-fabricated entry tunnel with a seriously creepy graphic clown face, ominous red lighting, fog, cobwebs and circus-style dancers, who performed throughout the evening clad in freakish makeup and costumes. Even the refreshments, which included Bloody Corn Dogs (corn dogs with ketchup) and Spicy Bat Wings (chicken wing pops), kept pace with the eerie motif.
When attendees weren’t munching on the catered fare, they could be found getting their groove on as A-Trak spun tunes throughout the night. There was also a psychic on-site offering Tarot Card readings, an event-specific Snapchat filter attendees used to share all the action on social, a series of funhouse-style mirrors and plenty of cocktails to keep the night flowing.
“It’s an exciting event where we are able to build some camaraderie with our clients in the spirit of Halloween and people go all out for it,” says Steilen. “And that’s really exciting and important too, because our clients participate in dressing up and it’s another touchpoint to have with them.” Agency: The Visionary Group, Los Angeles.