The Art of Experiential Inside Motorola's Moto Shop

Three Insights from Motorola on Experiential in Retail

B-to-C Events
Posted on March 3, 2016 by Rachel Boucher

Think about a traditional telecomm store and rows of devices under stark lighting might come to mind. Walk into Motorola’s Moto Shop pop-up in Chicago, a pilot program for future retail experiences,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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