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Why the ‘Event Technologist’ Role is Gaining Momentum

B-to-C Events, B-to-B Events, Technology
Posted on June 1, 2016 by Rachel Boucher

In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they…

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This story appeared in the May 2016 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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