Target Opens Up NYC Bodegas - Event Marketer

Target Opens Up NYC Bodegas

There are no Target stores in Manhattan (sigh) but from Sept. 12 to Sept. 15 New Yorkers could get first dibs on many of the retailer’s newest home fashion and beauty collections at one of four temporary retail shops called Bullseye Bodegas. The pop-ups located in midtown Union Square SoHo and the East Village were decorated as an homage to New York’s corner convenience stores complete with brightly colored discount signage metal wire shelving racks (stacked high with jeans) refrigeration units (filled with shoes) and walls of Target-themed soup cans interspersed with bios featuring Target’s product designers.

The pop-up takes advantage of the excitement around New York Fashion Week which ran Sept. 5 through Sept. 12 and celebrates the brand’s roster of 22 designer-partners by selling merchandise created by Target mainstays like Michael Graves and Thomas O’Brien plus offering exclusive access to collections by newcomers like Anya Hindmarch Sigerson Morrison John Derian and Jonathan Saunders which won’t be released in stores for another month.

“It’s important for us to have a presence during Fashion Week and much in the same way we’ve made great design accessible to all through our different programs it was a fun way for us to open up the doors wide to the bodegas so everyone could experience great design at a great price ” Joshua Thomas a Target spokesman told Buzz. “Given the economic environment we also wanted a very fun Target way to remind our consumers that we remain committed as ever to helping them stretch their dollar.” Design: David Stark Design New York City.

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