The Super Bowl Village, the official fan zone for Super Bowl XLVI in Indianapolis, has been the center of activity in the week before the big game on Sunday, Feb. 5, and this year the Super Bowl Village Host Committee that handles the activations around the game has set out to bring some of the experience to the online audience, too.
Four interactive kiosks placed throughout the Village’s footprint enable football fans to create custom e-cards and videos and send them to friends. The postcards post to a Flickr feed at flickr.com/photos/superbowlvillage, which allows the attendees to download and post it anywhere they want—all to make their pals at home finger-bitingly jealous, of course. The videos are fed to the YouTube channel youtube.com/user/sbvillage, and the Committee says most of the videos are being shared via the consumers’ Facebook pages.
“We want to make sure everyone has the best time possible and help them to share their experiences in real time right from the Village,” McKenze Rogers, marketing and communications coordinator for the Super Bowl Village Host Committee, told Buzz. “The best thing is that all the content is user-generated and we’ve been loving it. The people in the videos are so excited and it’s great.”
The Village is a free, ten-day interactive festival in the heart of downtown Indianapolis. It opened Jan. 27 and will run through Super Bowl Sunday. Agencies: nSixty, Cincinnati; Raidious, Indianapolis.