Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located on the Embarcadero in San Francisco, was a leaner but “cleaner” fan village than previous Super Bowls. Pop-up tents were outlawed. Activations were built with sustainability in mind. Security teams were ever present. Looking up, you saw the San Francisco Ferry Building tower with its soaring Super Bowl 50 signage on one side, the cityscape on the other. EM joined the masses for Super Bowl weekend, and we’ll be bringing you full reports on experiential across the city, including the NFL Experience Driven by Hyundai, as part of our special Super Bowl issue this month. Until then, some scenes from Super Bowl City.
Super Bowl 50: Super Bowl City presented by Verizon