Dunkin’ Donuts is promoting its new tropical flavor smoothies with
beach parties—at non-beach locations—in Boston Chicago and Jackson
NJ . The events feature limbo and hula hoop contests; winners can
score DD gift cards and branded beach towels and beach balls. Brand
ambassadors in tropical attire are handing out samples from a branded
truck. The drinks are currently available at DD locations in the
Northeast but they roll out nationwide next month.
“The tropical atmosphere coincides perfectly with the start of summer
and the launch of the refreshing new line ” Sara Rosenfield senior
marketing coordinator for the brand told Buzz.
The brand also commissioned street artist Kurt Wenner to create a large
chalk drawing of a smoothie at each location. The first event took
place at Boston ’s Prudential Center . Next up: Six Flags Great
Adventure and Wild Safari in Jackson NJ from June 13 to 17 and
Chicago ’s Shedd Aquarium June 27 to July 1. Agency: On the Mark
Promotions Boston .