Style Network Takes Its Show On The Road - Event Marketer

Style Network Takes Its Show On The Road

Comcast’s Style network is back on tour with its 34-foot “Style Beauty Bus ” offering free mini-makeovers to females in 10 cities from August through November. This season the tour includes a new focus on the network’s partners bringing its busload of beauty to call centers and other affiliate offices. The bus tour now in its third year also will reach women at shopping malls with services provided by beauty professionals from Garnier Fructis and Maybelline New York.

The Beauty Bus will stop at offices of Charter Communications in Madison WI and St. Louis; Comcast in Baltimore Indianapolis and Philadelphia; Time Warner in Kansas City Milwaukee and New York City; Cox in Providence RI; and Insight in Louisville KY.

“It’s a thank you and a note of appreciation ” Stephen Earley senior vp-integrated marketing at Style told Buzz. “Our affiliates are very important to us. We are still a growing network. We’re currently in almost 60 million homes. Distribution which our affiliates help us with is an important objective for us. We want to make sure we are good affiliate partners and continue to bring value to the affiliates that are working with us.”

The Beauty Bus also drives local awareness for the network and its alignment with the Dress For Success organization as the Beauty Bus provides hair nail and make-up services to women re-entering the workplace. Agency: Javelin St. Louis.

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