To engage consumers and gain awareness and trial Lever 2000 is serving up a US Open sponsorship activation that includes free group tennis lessons a sweepstakes to win five days in New York City and tickets to this year’s finals match as the grand prize. In addition an online component offers site visitors a reality tennis challenge. Activations center on the theme Raise Your Game.
Six- and eight-bar packs of the soap offer an on-pack sticker with a code that consumers can use to download a voucher good for a free tennis lesson from a U.S. Tennis Association teaching professional in their area. The free lessons also are raffled on site at every US Open Series Tournament.
At the Lever 2000 booth at the US Open consumers guess the number of mesh sponges in a Lever 2000 shower for a chance to win a free private tennis lesson. One lesson is awarded daily. The company is also distributing free full-size bars of Lever 2000. Agency: Colangelo Darien CT.