Sponsorship: Verizon Wireless Calls On Dew Tour - Event Marketer

Sponsorship: Verizon Wireless Calls On Dew Tour

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With its new sponsorship of the Dew Action Sports Tour Verizon
Wireless continues to add live marketing efforts to support its V Cast
video and music service. As part of the two-year deal the brand will
be the presenting sponsor of Dew Tour Music the concerts that take
place in the events’ sponsors village.

 

In addition to the standard on-site product display the brand will
leverage by recording video and music from the concerts (acts include
Hoobastank) to offer exclusively to Verizon Wireless customers through
V Cast. “It’s a perfect match ” Suzy Deering director-media and
sponsorships for Verizon Wireless told Buzz. “It’s a fit for our
target which tends to be a more active and youthful audience that can
be very tough to reach. [The tour] gives us the ability to really reach
them through their passion points.”

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