Sponsorship: Verizon Wireless Calls On Dew Tour - Event Marketer

Sponsorship: Verizon Wireless Calls On Dew Tour

Posted on by

With its new sponsorship of the Dew Action Sports Tour Verizon
Wireless continues to add live marketing efforts to support its V Cast
video and music service. As part of the two-year deal the brand will
be the presenting sponsor of Dew Tour Music the concerts that take
place in the events’ sponsors village.

 

In addition to the standard on-site product display the brand will
leverage by recording video and music from the concerts (acts include
Hoobastank) to offer exclusively to Verizon Wireless customers through
V Cast. “It’s a perfect match ” Suzy Deering director-media and
sponsorships for Verizon Wireless told Buzz. “It’s a fit for our
target which tends to be a more active and youthful audience that can
be very tough to reach. [The tour] gives us the ability to really reach
them through their passion points.”

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |