Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints - Event Marketer

Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints

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Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.
 
The Saints become the ninth individual team sponsored by Coors. David Wilson Coors’ national sponsorship manager told Buzz the brewer has added local pacts to help create more local relevance for retail promotions around its leaguewide deal which is now in its fifth year. “By extending our NFL relationships with key franchises like the New Orleans Saints we are able to deepen our relationship with the NFL ” he said.
 
The company also is contributing $20 000 to Music Rising a Saints-supported foundation that’s replacing musical instruments lost or destroyed by last year’s hurricanes.

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