Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults Sneak Peek: What to Expect at Women in Events Week Twitter Cuts Stage Time and Focuses on Interactive Vignettes to ‘Dimensionalize’ its NewFronts Strategy