The Samsung Pavilion - Event Marketer

The Samsung Pavilion

They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s branded center at the Olympic Live City gets an A for its exterior curb appeal (Design: Imagination, New York City). Consumers first access an HD theater for a short movie about Samsung’s connection to the Games, then gain entry into the main space: a combination product demo center, interactive game room and entertainment venue. There is live music, phones to test (and text) and more. Our fave: The interactive touch-based Build Your Own Snowboard area, in which guests design and virtually build their own boards. (Agency: TBA Global, San Diego, CA.)

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