Samsung recently partnered with Circuit City and the Pro Football Hall of Fame for a program that tied cause marketing with record-breaking events.
On Jan. 9 18 Hall of Fame football players took to the stage at the Venetian Resort Hotel Casino in Las Vegas to sign 4 500 footballs breaking the Guinness World Record for the largest autograph signing by professional athletes. The event kicked off Samsung and Circuit City’s HD Hero Days.
The event gathered 20 members of the Las Vegas Boys & Girls Club who were given the opportunity to meet football legends including Marcus Allen and Merlin Olsen. Samsung gave away $10 000 in products to the Las Vegas chapter of the Boys & Girls Club as part of the brand’s charitable program Leave a Legacy.
“This one goes above and beyond because what is does is give back to the community ” says John Lavoie director-marketing consumer electronics division Samsung Electronics America. “The consumer wins Samsung wins the Guinness people have another record established the Hall of Fame and players win Circuit City wins there are no losers.”
The footballs will be used during a month-long promotion at Circuit City. Until Feb. 2 consumers that purchase a 40-inch (or larger) 1080p Samsung HDTV and any firedog home theater service worth $99 or more are eligible to receive an autographed ball.
The football players also signed two 32-inch HDTVs that will be auctioned online at nflauction.nfl.com with proceeds going to the Boys & Girls Club of Las Vegas Boys & Girls Club of America the Dan Marino Foundation through Samsung’s Four Seasons of Hope and Pro Footballs’ Enshrinee’s Assistance Program.