Rand McNally Launches Trucker Appreciation Tour - Event Marketer

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Rand McNally Launches Trucker Appreciation Tour

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To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed for big rig truckers, Rand McNally recently set off on a five-month, coast-to-coast mobile program known as the Moving America tour.

The tour features two Ford F250 pickup trucks with custom-built trailers and kicked off on March 31 at the Mid-America Trucking Show in Louisville, KY. It will travel across the country before concluding on Aug. 25 at the Great American Trucking Show in Dallas. The two-pronged tour will hit more than 200 Pilot and Flying J truck stops, offering long-haul drivers a chance to try out the brand’s products, check out some demos, grab a giveaway, play some games and enter the Navigator of the Year contest. The contest awards $25,000 to the driver named as top navigator. Eligible drivers can enter the contest online at movingamerica.randmcnally.com by answering a series of short questions about their lives on the road and why they should win. The winner will be featured at the Great American Trucking Show in Dallas in August.

“There are still many misconceptions about the difference between trucking-specific GPS systems, versus regular commercial GPS, so the first job was to educate our customers,” Kendra Ensor, vp-marketing at Rand McNally, told Buzz. “A mobile tour is the best way, bar none, to talk to our community because they’re always on the road, on the job. We have to meet them where they are.” Agency: Switch, St. Louis.

 

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