Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal - Event Marketer

Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal

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Procter & Gamble’s Gillette Venus women’s razor brand used a press
event at New York City ’s Radio City Music Hall to announce that Mariah
Carey would front the brand’s fourth annual Legs of a Goddess contest.

 

The brand picked the venue because “ Radio City Music Hall ’s natural
association with legs via the famous Rockettes links nicely to the
Venus brand ” Kara Salzillo Gillette’s global external relations
manager told Buzz.

 

Aside from the songstress herself the event’s most prominent
attraction was a 16-foot statue of Carey’s legs and Gillette presented
Carey with a miniature likeness of the statue. The Legs of a Goddess
contest events will take place at five of Carey’s concert venues in
August. Agency: Pierce Promotions & Event Management Portland
ME.

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