The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Lavazza Invites New Yorkers to Tweet for Coffee Alltel Gives Friends And Fans A Shot At MVP Ford’s College Ambassador Challenge Picks up Steam Walmart’s Nostalgic Summer Rewind Tour Invites Adults to Break Childhood Rules