The Power of Buzz B-to-C Events Posted on January 28, 2010 by Jessica Heasley What it is what it ain’t who’s making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Where Are They Now: Lou Bitonti Live From EventTech 2017: What You Missed on Day One Five Tips For Connecting With Hispanic Consumers Join Us Weekly for Operation: Recovery—Preparing for the Event Industry’s Comeback