Photo Tour: Music Fans Interact with Brands at Governors Ball

Take a Spin Around the Activations at Governors Ball 2018

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways and viewing areas. And oh yeah, the rain. There was plenty of it. But it didn’t stop fans of headliners Travis Scott and Eminem from getting their money’s worth. Here’s a look at several brand activations and crowds at one of the summer’s first festival experiences.


festival_stock_teaserMore on This Topic:

Take a Tour of Governors Ball 2018:

 

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |