Auto Shows: Six Lessons for Event Marketers

Auto Show: Six Lessons on Design, Engagement, Technology and Storytelling

Auto Shows: Six Lessons on Design, Engagement, Technology and Storytelling

The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up…

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