Nissan Canada Leverages Grey Cup Sponsorship with Game Show - Event Marketer

Nissan Canada Leverages Grey Cup Sponsorship with Game Show

Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate Party concerts interactive displays special events and galas as well as the Grey Cup game itself.

The Rogue Revealed Game Show generated buzz and enticed people to experience the Nissan display which featured nine vehicles—two Titans six Rogues and an Altima Hybrid—amid a space that replicated a game show vibe with soft red drapes red bleachers stages plasma screens and theatrical lighting. Twelve shows took place over a four-day period reaching an audience of 1 430.

During the show consumers were encouraged to reveal their most “roguish” moments for a chance to win prizes such as Weber barbecue grills official Grey Cup Game footballs personalized team jerseys and Chunky Soup prize packs. A game show host football celebrity judges cheerleaders and a band added to the fun.

“The CFL fan is a great match with our brand ” Danny Burns corporate manager of marketing communications for Nissan Canada told Buzz. “The game show provided great exposure for us to showcase our vehicles.” Agency:  Kubik Toronto.

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