NESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom

NESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom

Pop-Ups, Sampling, B-to-C Events, Technology
Posted on July 6, 2017 by Kait Shea

There are 50 custom cup styles featuring misspelled versions of common names to choose from.[/caption]
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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