Multicultural Marketing: AT&T Sponsors Quilting Tour - Event Marketer

Multicultural Marketing: AT&T Sponsors Quilting Tour

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In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee’s Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.

The free tour stops will be open to the public and will include performances by the Gee’s Bend Quilters Collective. At each event a group will entertain audiences with songs spoken-word poetry and storytelling.

Quilts made by the Gee’s Bend Quilters Collective are currently featured in AT&T broadband marketing that was introduced earlier this summer—including television print direct mail and Internet ads. The Gee’s Bend Quilters Collective will be on tour through this fall and will appear at various universities including Winston-Salem University in Winston-Salem NC and Prairie View A&M University in Houston.

“[The sponsorship] is an excellent fit because we are able to showcase AT&T’s commitment to African American customers and to the technology that they increasingly rely on both in their personal and business lives ” Laura Hernandez executive director-multicultural marketing for AT&T told Buzz.

In addition to hosting these school events AT&T is offering free downloads of exclusive quilt images for a limited time at att.com/quilts.

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