Promos: MTV Goes Inside Gyms To Drive Awareness For Movie Awards
To get gym-goers psyched about the recent MTV Movie Awards the brand partnered with Town Sports International fitness centers to brand a special class focused on getting participants red carpet ready.
The class a fitness class already offered at TSI gyms was rebranded as an MTV opportunity and signage throughout the facilities hyped both the class and the awards. Centers were selected in Boston New York City Philadelphia and Washington D.C. to host the class. Participants could also register in a recent drawing to win a chance to go the VMAs with a guest. (One member from each participating facility was selected).
“When people come to the gym they’re typically there for at least an hour ” Amie Esler director-consumer marketing for MTV told Buzz. “It’s a great place to build a promotion.” Agency: Zoom Media and Marketing New York City.