Mobile Marketing: L’Bel Paris Takes Spa Experience On The Road - Event Marketer

Mobile Marketing: L’Bel Paris Takes Spa Experience On The Road

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Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.
 
On board the 40-foot RV consumers can get mini facials and makeup touchups and learn more about L’Bel products which are not sold at retailers but by consultants through a direct sales model similar to Avon or Mary Kay cosmetics. To create a spa-like experience the brand outfitted the RV with special touches including textured walls and bamboo floors. “We wanted to make sure we had a vehicle that really exemplified our image ” John Krites product communications director for L’Bel told Buzz.
 
Outside of the vehicle brand ambassadors chat with consumers about products and consumers can place an order for the beauty aids on site via wireless Internet. Agency: Hall Event Group Chicago.

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