Go Green and Go Hybrid B-to-C Events, B-to-B Events Posted on January 28, 2010 by Sonia Andresson-Nolasco “IF YOU BUILD IT THEY WILL COME.” Hold up creepy voice in the background building it is simply not enough anymore. With building costs rising companies are thinking up ways to build booths… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’ Virgin Mobile Talks to EM Reddit Pushes into International Territory with a Whimsical Booth at Germany’s OMR Festival Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters