Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Pop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store 5 Tips for Blogger-friendly Activation Tech Breakdown: Amex’s US Open Water Wall How Amex Delivered 40 Virtual Consumer Experiences in Six Months