Eco-friendly home care product maker Method recently set up temporary shop in New York City’s fashionable SoHo neighborhood to help bring its non-toxic brand story to life. Visitors to the modern design-inspired pop-up shop (open through June 7) are invited to bring in their old toxic cleaning products and exchange them for one free Method product. Consumers can shop from shelves and jars filled with Method’s full line of soaps cleansers and candles and take home their purchases in a free recycled shopping bag. Visitors can also grab a whiteboard jot down their thoughts on clean green living and jump into the Dirty Little Secret Cleaning Confessional photo booth to take a few snapshots with their messages.
In the evenings Method hosts private influencer parties where eco-experts present tips for creating green crafts cocktails and cosmetics. The brand is using the store’s high style environment and the detox platform’s call to action to reach out to a wide range of targeted communities to seed the events and to spark word of mouth.
“The way we grow is through traditional channels like grocery stores where it’s hard to get them to take the whole Method line and merchandise it all together ” Francesca Schuler vp-marketing at Method told Buzz. “So the store allows us to really educate both current and future Method advocates about the full range of the portfolio.”
This is the pop-up store’s second appearance. The first store opened on Boston’s trendy Newbury Street in April. Method plans to open more pop-up stores this fall. Agency: A Squared Los Angeles.