McDonald’s Makes Millennial Dreams Come True With an Adult Playscape at ComplexCon

Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon

Festivals & Fan Cons, Sponsorships, B-to-C Events
Posted on December 6, 2017 by Kait Shea

The event featured a surprise performance by rapper Vic Mensa.[/caption]
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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