November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year.
This season, from Nov. 18 to Dec. 31, guests at its retail campus will enter a temporary installation built of 700 Maine-grown evergreen trees, the focal point of the experience. Every tree is lit in classic warm white, however, Maine Green Power will measure and manage the carbon offset of the initiative. L.L. Bean tents are placed around the site and bird feeders fill small openings in the forest to feed dozens of birds.
But that’s just the beginning. Lace up your L.L. Bean Storm Chasers and head on out for a spin through the following on-site experiences, which drew a crowd of 9,000 on opening night. Agency: Newbridge Marketing Group, Portland, ME.