Inside an Immersive Scotch Tasting with Bacardi - Event Marketer

Immersive Scotch Tasting with Bacardi Malts of Legend

Inside an Immersive Scotch Tasting with Bacardi

Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts and media members into “single malt apprentices” who took an educational journey through eight different theatrical sets in groups of 30 to 50 people. Check out the full story here.

GALLERY: Bacardi’s Malts of Legend

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