Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:RFID, sports sponsorship, 3D, digital activation, fan engagement, gesture control Related Articles Ensuring Properties Aren’t Diluting Your Activation Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening Breaking Down the Science of Influence How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set