I Love NY Mobile Tour Elevates the Travel Guide Experience

I Love NY Mobile Tour Elevates the Travel Guide Experience

Empire State Development, New York State’s chief economic development agency, on June 3 launched the I Love NY mobile tour, a program designed to educate New York residents (chiefly) about all the destinations…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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