HP Star Wars Activation at CES - Awaken Your Force Campaign

HP, Intel Awaken the Force of ‘Star Wars’ at CES 2016

Photo Gallery, Trade Shows, B-to-C Events, B-to-B Events
Posted on January 26, 2016 by Rachel Boucher

HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event during CES 2016 that incorporated its products and celebrated HP’s partnership with Disney and the epic…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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