HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics

HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics

Sponsorships, Festivals & Fan Cons, Photo Gallery, B-to-C Events, Technology
Posted on August 17, 2017 by Rachel Boucher

HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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